As a former drug addict, I remember hearing the definition of insanity as “Doing the same thing over and over expecting a different result.” Many of you may have tried this growing up in your teenage and college years.
You know, “It was the hard alcohol mixed with beer. It does it to me every time and this next time I will only drink beer, only to end up with the same result: Why is this? Because alcohol is alcohol.
Maybe this happens in other areas of life. For some, it happens with late-night shopping, relationships, eating, and fitness. We are talking about fitness here, but I hope you catch my drift.
Does this sound like you?
*Countless gym memberships started and stopped.
*Don’t know what to do or how to do it? How many reps and sets should I do?
*Looking for the cheapest solution possible, only to end up with minimal or no results, and you repeat the cycle.
If this is you, it’s only fair to ask the question: Why do you keep trying to do the same thing expecting this next time to be different? I need you to also consider this question: If your health is a priceless gift, something you value, and one of the most important things we have, why are you settling for cheap?
Does this make sense? Should you go looking for the most expensive option?
No. By no means. Just because something is expensive doesn’t mean it’s better, but chances are the value and quality is higher than what you’ve settled for in years past.
Imagine this scenario using a fake avatar client: Hannah is 45 years old, 40lb overweight, has a planet fitness membership, is borderline type 2 diabetic, and Hannah is desperate to change her life, yet she has objections to starting something she agrees can solve her problem.
It’s too expensive or she needs to think about it.
Reading this one might think Hannah has lost her marbles. One might be asking what the price Hannah objected to as well.
We charge anywhere from $129/month all the way up to $1000+. Let me let you in on a little secret and it’s not a money grab.
The most successful people I work with generally pay the most. Not just in the gym, but outside the gym too on fitness-related products. Extra money is spent at the grocery store, on supplements, workout gear, massage therapy, and other gadgets.
Do you have to drop 1k to be successful? No, you don’t, but you can’t expect 1k results on a $10 budget unless you’re in the top .005% at Planet or LA Fitness. Those people have built habits over the years and a cheaper option makes sense out of convenience and to save a buck. The rest of us need coaching, structure, and accountability (check ins), which we do for all of our members. Those big-box gyms aren’t calling Hannah when she misses a week.
You on the other hand need to audit your bank account and find out what junk you’re spending money on, and cut it out of your life. It’s bringing zero value, it’s a waste of money, and it is not contributing to losing that 40 lb, Hannah.
I cannot afford it really means you haven’t done the hard work I mentioned above. You can afford it. How do I know? I waste money too. We all do.
How can you cut back? Cut alcohol, caffeine, eating out, online shopping, your cable bill, ect and put it towards your goals. It’s irresponsible and lazy not too. The great thing is that you don’t have to completely cut everything out, you just have to cut back.
You’d be amazed at how quickly you have an extra $200-300 to invest in your health. My guess is that you already do have that much to invest or more, you’re just trying to do the same thing again expecting a different result and you truly don’t value your health as you say you do, yet.
Do something different. I’ve yet to meet someone like Hannah that lost her weight goal and regretted the investment.
http://www.hsecrossfit.com to chat 1-1 with me by booking a no sweat intro.