When starting over or looking for a new gym, what are the questions you’re asking when inquiring? What are the most important questions? It will obviously vary from person to person based on goals and current circumstances, but I’ve seen a glaring disconnect over the years, especially the past 2 years.
90%+ of the people that inquire are looking to:
- Lose weight
- Feel better inside and out
- Live a long life (healthy)
90%+ of the people that inquire also:
- Currently have a cheap gym membership they don’t use.
- Don’t know what to do in the gym or how to do it to get results.
- Need accountability and they’re unmotivated.
Do you know what the #1 question I get over text, email, or the phone is?
What’s it cost? I need to see if it’s in my budget before I come in.
I’m going to let you in on a little secret about my gym. We’re not cheap if we’re comparing ourselves to other gyms. Most people that inquire have had a cheap gym membership in the past or they currently have one. To jump from a $10-$40 membership to a $149+/month membership is CRAZY.
Is it though?
$75 for drinks on the weekend?
$150 for a new pair of shoes?
$5 Starbucks 3-4 days a week?
$200+/month eating out?
People don’t bat an eye about spending money on things that bring little to no value to their emotional wellbeing. I’ve never understood the logic behind seeing how a gym membership is “too expensive” but, drinking and eating out isn’t.
It really comes down to values and the truth hurts. People tell us their health is important, often times 10/10 when asked, yet the price is the determining factor when deciding on a gym membership.
More expensive doesn’t necessarily equate to better, but it means there is going to be more value attached to the price point. Spending more also shows how invested someone is in their health as well.
My most successful clients spend the most. It’s by choice. They haven’t been coerced into spending more, they ask for it. When someone is invested financially, they’re in it to win it and they usually do.
There’s a saying in the sales/service industry: People that pay, pay attention. The more you spend, the more you pay attention, utilize what you pay for, and put forth the effort necessary to get the most from your investment.
Next time you inquire about something important, like your health and wellness, leave the cost question at the end.
- What programs do you have?
- Can you share any progress stories or pics?
- How do you help your members be successful?
- How are you different from other gyms?
- What do you recommend for me to reach my goals?
- What does it cost monthly?
You’ll gather the necessary information to make an informed decision and you’ll most likely understand the value once you hear the price point. If all you’re asking is ‘What’s It Cost?”, you may never get to experience the change you’re looking for. Value oftentimes isn’t realized until after the experience.
Are you asking the right questions? Sure, the cost is important, but it’s not the most important.